Case Study:
Taylor Farms
15% Increase in Clicks in 3 months
Taylor Farms is the leading US brand for salad kits and fresh-cut fruits and vegetables. They tasked Intrepid with resolving issues with their website, which had never been optimized for search engines, with the aim of building a better foundation to grow SEO traffic over the long term.
- Addressed search spam
- Enhanced website speed
- Comprehensive SEO audit
- Eliminated duplicate content
- Implemented schema markup
Challenge
The Taylor Farms website had not been consistently maintained, had critical technical issues, and was missing important content about existing products. The site was missing opportunities to drive traffic through recipes and other areas.
Strategy
A comprehensive audit of the site uncovered SEO technical issues and problems with site performance. We immediately identified search spam, which threatened to compromise site security.
A content gap analysis identified content opportunities and led to a content strategy that focuses on recipes and mouthwatering product descriptions—to ultimately drive traffic and increase conversions.
- Immediately addressed search spam and site security
- Built comprehensive 360 reporting
- Completed full technical SEO audit
- Cleanup of duplicate website
- Improved pagespeed and core web vitals
- From 15% of the website URLs conforming to best practice to 80%+
- Implementation of schema markup for breadcrumbs, recipes, and guided recipes
- Copywriting for 100+ pages by our content team (with extensive food-related writing experience)
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