Case Study:
Blue Nile

12.5% lift in revenue (AU)

Blue Nile approached Intrepid for help improving organic traffic in their key P1 markets (AU, CA and UK). Our SEO strategies—from configuration and implementation of XML sitemap to keyword research and content gap assessments—led to a 12.5% lift in revenue (AU) and huge ranking lifts in CA and UK.

Australia :

Tracked Keywords Ranking in the Top Positions
0 %
Lift in Revenue
0 %
Increase in QVs
0 %

United Kingdom:

Tracked Keywords Ranking in the Top 1 Positions
0 %
Lift in Rankings for Top 3 Positions
0 %
Increase in QVs
0 %

Canada :

Tracked Keywords Ranking in the Top Positions
0 %
Lift in Page 1 Rankings
0 %

International :

Accuracy Rate of Priority URLs in Key Markets Ranking in the Right Country
0 %

Challenge

Blue Nile approached Intrepid Digital in 2020 for help improving organic traffic in their key P1 markets (AU, CA and UK). The client had struggled in the previous 18 months with multiple ranking issues, including international cross-ranking in search results.

Strategy

We initially focused on configuration and setup of XML sitemap and hreflang implementation to help Google understand the different country folders and where pages should be ranking, as well as setting up baselines for keyword tracking and dashboarding, audits, keyword research and content gap assessments.

After that, we focused on manual XML sitemap implementations to reverse international declines. We also investigated international cross-ranking issues, and determined the configuration was mostly correct–hinting at a potential glitch or misreading of sites by Google. We proceeded with deactivating and implementing alternate solutions for the Geo-IP redirects, and put into place a staggered approach including country codes in meta titles.

We also made changes to old sitemap structure and response codes; analysis of competitive landscape to identify content gaps and opportunities; server log analysis; and upgrading category page templates.

More Case Studies

126% Increase in non-brand position 1 rankings ​

Tilebar partnered with Intrepid to boost organic traffic and revenue using a combination of SEO & content strategies. Intrepid’s on-page SEO fixes, improvements in page speed issues, and new content additions led to a 45% lift in non-branded clicks and a 126% increase in position 1 rankings.

90% increase in CTR

Find out how Intrepid Digital achieved all-time high conversion rates in Google Ads for Clio Legal Software by iterative testing of strategic ad copy. This CRO work resulted in a 60% reduction in CPA for some campaigns and a 20% average improvement in Quality Score.

1900% increase in non-branded clicks

Hawx Pest Control partnered with Intrepid to boost organic traffic and revenue. Intrepid’s on-page SEO fixes, improvements in Core Web Vitals and schema markup, and extensive new content led to a 1900% lift in non-branded clicks, a 7900% increase in top 3 ranking keywords, and a 6300% growth of position 1 rankings.

Sign up for the Intrepid newsletter for the latest digital marketing news, tips, and more

"*" indicates required fields

Name*
This field is for validation purposes and should be left unchanged.

Scroll to Top