- Home
- Case Studies
- Performance Marketing
- Clio & Meta
Case Study: Clio & Meta
139% lift in CTR of Facebook MQL ad campaigns
Clio is the world’s popular legal practice management software. They enlisted Intrepid’s CRO department to assist with improving the CTR of their social media advertising for lead generation on Facebook.
Challenge
Clio wanted to increase click through rate of their Facebook advertising campaigns, which had underperformed and were in need of a fresh creative approach that resonated more strongly with their audience.
Strategy
Improve Clio’s ad creative performance by taking chances with daring creative concepts that use emotional appeal to convey powerful benefits and break through the clutter of the audience’s Facebook newsfeed.
Hypothesis
We hypothesized that humanizing the Clio brand and empathizing with prospects via creative concepts with high “stopping power” would boost engagement.
Results
We increased CTR by 139% for MQL campaigns over the course of a year.
![clio paid marketing facebook case study](https://www.intrepidonline.com/wp-content/uploads/2023/07/clio-facebook-ad-case-study-2.webp)
![clio paid marketing facebook case study](https://www.intrepidonline.com/wp-content/uploads/2023/07/clio-facebook-ad-case-study-1.webp)
More Case Studies
126% Increase in non-brand position 1 rankings
90% increase in CTR
1900% increase in non-branded clicks
Sign up for the Intrepid newsletter for the latest digital marketing news, tips, and more
"*" indicates required fields