By /

Case Study: Clio & Meta

139% lift in CTR of Facebook MQL ad campaigns

Clio is the world’s popular legal practice management software. They enlisted Intrepid’s CRO department to assist with improving the CTR of their social media advertising for lead generation on Facebook.

Challenge

Clio wanted to increase click through rate of their Facebook advertising campaigns, which had underperformed and were in need of a fresh creative approach that resonated more strongly with their audience.

Strategy

Improve Clio’s ad creative performance by taking chances with daring creative concepts that use emotional appeal to convey powerful benefits and break through the clutter of the audience’s Facebook newsfeed.

Hypothesis

We hypothesized that humanizing the Clio brand and empathizing with prospects via creative concepts with high “stopping power” would boost engagement.

Results

We increased CTR by 139% for MQL campaigns over the course of a year.

clio paid marketing facebook case study
clio paid marketing facebook case study

More Case Studies

tilebar

TileBar

126% Increase in non-brand position 1 rankings ​

Tilebar partnered with Intrepid to boost organic traffic and revenue using a combination of SEO & content strategies. Intrepid’s on-page SEO fixes, improvements in page speed issues, and new content additions led to a 45% lift in non-branded clicks and a 126% increase in position 1 rankings.
Read the case study
Lawyer working at a computer

Clio & Google Ads

90% increase in CTR

Find out how Intrepid Digital achieved all-time high conversion rates in Google Ads for Clio Legal Software by iterative testing of strategic ad copy. This CRO work resulted in a 60% reduction in CPA for some campaigns and a 20% average improvement in Quality Score.
Read the case study
Exterminator in a white jumpsuit with a spray can for pest control

Hawx Pest Control

1900% increase in non-branded clicks

Hawx Pest Control partnered with Intrepid to boost organic traffic and revenue. Intrepid’s on-page SEO fixes, improvements in Core Web Vitals and schema markup, and extensive new content led to a 1900% lift in non-branded clicks, a 7900% increase in top 3 ranking keywords, and a 6300% growth of position 1 rankings.
Read the case study

Sign up for the Intrepid newsletter for the latest digital marketing news, tips, and more

"*" indicates required fields

Name*
This field is for validation purposes and should be left unchanged.

Scroll to Top