Digital Marketing for Financial Services

From crafting engaging copy to managing ranking volatility, we help financial organizations navigate the complex digital marketing landscape.

In a competitive industry where customers are wary and messaging is delicate, your marketing tactics need to be carefully planned. 

Even with layers of regulatory compliance and legal approvals to consider, Intrepid can help you run impactful, successful digital marketing campaigns across several channels: Content strategies, paid ad campaigns, optimized landing pages, and all aspects of SEO should be approached with diligence and meticulousness. We can help you navigate the mix of tactics that will speak to your customers.

If these things are on your mind, we can help:

  • Your content needs to be optimized for EEAT (Experience, Expertise, Authority, and Trustworthiness) so it speaks to Google’s parameters for YMYL (Your Money, Your Life) websites.
  • Your rankings may be volatile and sensitive to algorithm updates, and you’d like the experts’ take when it happens.
  • You need to monitor for significant changes in channel performance—so data analytics and dashboards need to be top-notch.
  • Reviews and public opinion are extremely important to your brand.
  • You’re looking to create resources that will generate backlinks and ongoing value for your site.
  • Your content needs to be authoritative and airtight—and not subject to disapproval or fines.
  • You don’t want to pay an agency to learn about the regulations that surround your industry. 


From dealing with search ranking volatility to brand messaging and more, get the most out of digital marketing for financial institutions and mitigate potential issues by having Intrepid’s expert team in your corner.

159% increase in revenue

SKIMS tasked Intrepid Digital with growing their SEO traffic to their key collections to boost conversions and revenue. We optimized their on-page SEO, content, internal linking, and page authority to generate a 159% increase in revenue, a 154% increase in sessions, and a 4.8% increase in conversions.

11% lift in conversion rate

The Nile, Australia’s primary competitor to Amazon, asked Intrepid for CRO/UX help with their funnel. We optimized and redesigned landing pages, product pages, cart, and checkout page, streamlining the UX and emphasizing conversion mechanisms to drive an 11% lift in CVR, a 54% lift in revenue, and more.

12.5% lift in revenue (AU)

Blue Nile approached Intrepid for help improving organic traffic in their key P1 markets (AU, CA and UK). Our SEO strategies—from configuration and implementation of XML sitemap to keyword research and content gap assessments—led to a 12.5% lift in revenue (AU) and huge ranking lifts in CA and UK.

How to Use Internal Linking to Boost SEO, Rankings & Page Authority

Internal linking in SEO is more than just connecting pages—it’s a powerful strategy to improve rankings, enhance user experience, and distribute page authority. In this guide, we break down internal linking best practices, anchor text strategies, and tips to optimize your site’s structure for better search performance. Start linking smarter today.

How to Solve Soft 404s Without Losing Your Mind (or Traffic)

Recently, our SEO team was faced with an unusual case of dozens of incorrect soft 404s on a client’s Shopify site. Find out the methods our Technical SEO experts used to fix this mysterious issue and what we recommend if you’re having a similar problem.

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