Combining related services to save time and headache isn’t just for oil changes and tire rotations at your local car repair. Working with a digital marketing agency that offers both web development and SEO services under one roof delivers a host of benefits thanks to the interconnectedness of these disciplines.
Put simply, finding an agency with both web dev and SEO services means faster execution, cost efficiency, and seamless communication, but the greatest advantage may be having a unified approach that optimizes both search engine performance and user experience for you & your users.
Let’s look closer at each of these perks.
Direct Communication
Working with a single agency for your site’s web development and SEO programs streamlines communication considerably, because:
- Experts on the same team can message or chat immediately
- They can catch up live on daily stand-up meetings
- They are familiar with their teammate’s working hours, holidays, and communication preferences.
This means no external bottlenecks or miscommunications between separate agencies, leading to faster decision-making and execution of tasks.
Speaking the "same language"
The success of any project hinges on clear, consistent communication and a collaborative approach.
Selecting your SEO and Web Dev teams within the same agency means that:
- all stakeholders use the same tools, the same processes, and share the same terminology.
- your project remains forward-looking instead of spending time aligning on fundamentals.
- Your project stays in line with expectations and timelines as team members are accountable to each other.
- You get faster, more cohesive project execution, ultimately delivering more value per project.
Continual updates and optimization
The digital landscape is constantly evolving, and your website needs to adapt continuously to remain competitive. Too often we see sites slowly decline in performance due to lack of maintenance, under-performing page speed, and out-of-date security or SEO tactics.
Look for a partner who offers comprehensive website maintenance (and post-launch support, for when you might need that), as well as SEO services. With both teams under one roof, you’ll get experts who:
- Stay on top of the latest web standards & security trends and updates
- Stay on top of every new search algorithm update that shakes up the SEO world.
Taken together, these tandem efforts will maintain and improve your website’s performance over time.
Strategizing and problem-solving together
Development work and SEO work tend to inform the direction and overall strategy of the other. The more closely aligned that website strategy is, the more effective your website-related projects will be. Here’s why:
- SEO success depends heavily on the technical structure of the website.
- When both services are managed under one roof, there’s a shared understanding of the overall business goals and how the website can support them from a development and SEO perspective.
If you’ve ever had to lead your team through a website migration or had to manage both SEO and web dev agencies, you know that the dangers of not pairing up these services can result in missed or delayed communication and lack of focus in the short & long term.
By offering both SEO and Web Development services, Intrepid Digital can deliver a truly integrated digital strategy, ensuring that clients get the most out of their investment in both areas. The close collaboration between SEO and Web Development teams leads to better-performing websites, higher search rankings, and a seamless user experience.
Find out more about Intrepid Digital’s Web Services and SEO Services, including details on the tactics we use to boost website performance.