AI & Digital Marketing
Explore articles related to AI & Digital Marketing
October 30, 2024
WordPress sites have been experiencing Malware attacks in recent weeks. Find out what to look for on your own WordPress site and what to do to protect yourself.
October 24, 2024
Google has just launched a significant update to its Shopping experience. There are five changes to Google Shopping that are designed to make it more personal and to give more product information to the shopper within the SERP itself—but it may require even more vigilance and transparency from retailers to stay competitive.
June 21, 2024
Get an introduction to Google’s AI Overviews, the new interactive search feature that uses generative AI to provide answers to your queries directly in the SERP. Find out what this may mean for ads & organic listings in Google.
June 20, 2024
Are you concerned about the content of your site showing up in Google’s AI Overviews? We’ll answer your questions about whether you should block your site and what the ramifications of this would be.
April 18, 2023
AI chatbots like ChatGPT can be extremely useful to marketers, but how do they affect content marketing? Should we use ChatGPT for developing blog posts and other web pages? We look at the nuances of brand identity, advanced CRO strategy, and more.
March 23, 2023
You’ve likely heard the buzz around tools like ChatGPT, GPT-4, and other LLMs (large language models). But what exactly are LLMs, and how can you use these AI-tools for SEO and content development? Let’s look closer at this intersection of technology and functionality.