Performance Marketing
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October 24, 2024
Google has just launched a significant update to its Shopping experience. There are five changes to Google Shopping that are designed to make it more personal and to give more product information to the shopper within the SERP itself—but it may require even more vigilance and transparency from retailers to stay competitive.
September 25, 2024
For local businesses like lawyers, veterinarians, or home service repair techs, LSAs can be an effective part of your advertising strategy. If you’re aiming to secure those coveted top spots on Google, read more to learn what influences your ranking and how to optimize your ads.
March 21, 2024
Discover the pros and cons of building an in-house paid media marketing team versus outsourcing to a specialized agency, then join us to explore what a hybrid option would look like.