Digital Marketing for Food & Beverage Services

Success in the food & beverage industry hinges on a holistic digital marketing strategy that’s agile and in tune with your brand.

The Food and Beverage industry is one of the most competitive in the world. Digital marketing in this space requires profound expertise in SEO, content creation, and industry data trends—so your brand can rank higher and connect meaningfully with consumers.

Elevating your presence in the dynamic food and beverage industry requires more than just a stellar product—it demands strategic visibility in a crowded market.

Our team understands the nuanced landscape of food and beverage digital marketing, which requires a fast-paced, holistic approach. We don’t just focus on driving traffic—we focus on driving the right traffic, ensuring your brand is seen by those who matter most.

Clients

Our Food & Beverage Services

SEO for Food & Beverage

Beyond merely optimizing keywords, we help you build a solid foundation for your online presence as a whole—from technical fixes to intelligent internal linking.

Paid Media for Food & Beverage

Clever text ads and a smart bidding strategy can get you top real estate on search results pages—and help you control the narrative about your brand and products.

Product Feed Optimization for Food & Beverage

Get best practices for your product feed and the structured data behind your products—to enhance product visibility and increase engagement through relevant keywords and product attributes.

Content for Food & Beverage

From optimizing product descriptions to creating engaging content that captures your brand’s essence, we ensure that every aspect of your online presence is finely tuned for success in a fast-moving industry.

Data Science for Food & Beverage

Know your data, like when pop trends or foodie fads are affecting your traffic, which products are attracting attention, or which keywords need attention to drive people to your site.

Case Studies

SKIMS

159% increase in revenue

SKIMS tasked Intrepid Digital with growing their SEO traffic to their key collections to boost conversions and revenue. We optimized their on-page SEO, content, internal linking, and page authority to generate a 159% increase in revenue, a 154% increase in sessions, and a 4.8% increase in conversions.

The Nile

11% lift in conversion rate

The Nile, Australia’s primary competitor to Amazon, asked Intrepid for CRO/UX help with their funnel. We optimized and redesigned landing pages, product pages, cart, and checkout page, streamlining the UX and emphasizing conversion mechanisms to drive an 11% lift in CVR, a 54% lift in revenue, and more.

Blue Nile

12.5% lift in revenue (AU)

Blue Nile approached Intrepid for help improving organic traffic in their key P1 markets (AU, CA and UK). Our SEO strategies—from configuration and implementation of XML sitemap to keyword research and content gap assessments—led to a 12.5% lift in revenue (AU) and huge ranking lifts in CA and UK.

Blog Posts

Planning a Website Migration? Watch Out for Robots.txt Delays That Could Derail Your Rollout

April 16, 2025

Planning a site migration or updating crawl rules? Google’s delays in processing robots.txt changes could seriously impact your indexing, feeds, and campaigns. Learn what we discovered during recent migrations—and how to stay ahead of these issues with proactive timing, monitoring, and manual requests. Don’t get caught off guard.

How to Use Internal Linking to Boost SEO, Rankings & Page Authority

March 24, 2025

Internal linking in SEO is more than just connecting pages—it’s a powerful strategy to improve rankings, enhance user experience, and distribute page authority. In this guide, we break down internal linking best practices, anchor text strategies, and tips to optimize your site’s structure for better search performance. Start linking smarter today.

How to Solve Soft 404s Without Losing Your Mind (or Traffic)

January 27, 2025

Recently, our SEO team was faced with an unusual case of dozens of incorrect soft 404s on a client’s Shopify site. Find out the methods our Technical SEO experts used to fix this mysterious issue and what we recommend if you’re having a similar problem.

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