Digital Marketing for SaaS

The Software as a Service (SaaS) realm is fiercely competitive, demanding a deep understanding of the industry to formulate effective marketing strategies.

Deep expertise

Intrepid Digital will work to elevate your product’s visibility above the competition and foster meaningful connections with potential customers.

From refining user journeys to optimizing calls-to-action, our data-driven approach maximizes conversions and profitability by helping users better understand the product’s value.

Successfully marketing a SaaS solution in today’s oversaturated landscape requires a clear message and a multifaceted approach. The ultimate goal, of course, is to convey to prospective customers that your product is the ideal solution to their problem. But before you can get to that point, you first have to command (and hold) their attention.

We help organizations craft captivating content that clearly explains and champions your product while aligning with your brand’s voice and identity.
From knowing which keywords drive people to your site to tracking & understanding user journeys, we use data analytics strategically to learn about your business & customers. These insights help generate sustained profitability and conversions.
When it comes to Paid Media, we pair astute text advertisements with a focused bidding strategy so your business secures prime real estate on search engine results pages—enabling you to shape the narrative surrounding your brand and products more effectively.
How are users navigating through your site? Are they converting as you expect them to? With Conversion Rate Optimization (CRO), we analyze your website’s data to uncover user insights that drive impactful changes.

Clients

Our SaaS Services

SEO for SaaS

End-to-end SEO solutions from a world-class team of experts—from technical site audits to strategies built on keyword research and competitive insights.

Paid Media for SaaS

Paid search and SEM campaigns that generate purposeful clicks and retain high-value visitors with optimized landing pages.

CRO for SaaS

Conversion Rate Optimization using systematic evaluation of site UX and conversion funnels.

Content for Saas

Content creation services that include compelling copywriting for your savvy audiences that will complement on-page SEO strategies.

Data Science for SaaS

Using Data Analytics to deliver a more holistic understanding of who your audience is and how to reach them.

Case Studies

SKIMS

159% increase in revenue

SKIMS tasked Intrepid Digital with growing their SEO traffic to their key collections to boost conversions and revenue. We optimized their on-page SEO, content, internal linking, and page authority to generate a 159% increase in revenue, a 154% increase in sessions, and a 4.8% increase in conversions.

The Nile

11% lift in conversion rate

The Nile, Australia’s primary competitor to Amazon, asked Intrepid for CRO/UX help with their funnel. We optimized and redesigned landing pages, product pages, cart, and checkout page, streamlining the UX and emphasizing conversion mechanisms to drive an 11% lift in CVR, a 54% lift in revenue, and more.

Blue Nile

12.5% lift in revenue (AU)

Blue Nile approached Intrepid for help improving organic traffic in their key P1 markets (AU, CA and UK). Our SEO strategies—from configuration and implementation of XML sitemap to keyword research and content gap assessments—led to a 12.5% lift in revenue (AU) and huge ranking lifts in CA and UK.

Blog Posts

Planning a Website Migration? Watch Out for Robots.txt Delays That Could Derail Your Rollout

April 16, 2025

Planning a site migration or updating crawl rules? Google’s delays in processing robots.txt changes could seriously impact your indexing, feeds, and campaigns. Learn what we discovered during recent migrations—and how to stay ahead of these issues with proactive timing, monitoring, and manual requests. Don’t get caught off guard.

How to Use Internal Linking to Boost SEO, Rankings & Page Authority

March 24, 2025

Internal linking in SEO is more than just connecting pages—it’s a powerful strategy to improve rankings, enhance user experience, and distribute page authority. In this guide, we break down internal linking best practices, anchor text strategies, and tips to optimize your site’s structure for better search performance. Start linking smarter today.

How to Solve Soft 404s Without Losing Your Mind (or Traffic)

January 27, 2025

Recently, our SEO team was faced with an unusual case of dozens of incorrect soft 404s on a client’s Shopify site. Find out the methods our Technical SEO experts used to fix this mysterious issue and what we recommend if you’re having a similar problem.

Webinars

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