Ad Hoc Marketing Services
Sometimes your digital marketing needs may not fit into the standard box. We offer a limited selection of ad hoc services that can be appended to an existing scope of work.
We offer the below ad hoc services for cases where a client would like to add on a trial project or have a limited need for a particular service.
Pricing for these services is generally a one-time fee with a limited scope. We’re committed to our clients’ success and welcome the chance to collaborate in the following areas.
Our Ad Hoc Marketing Services
Content Project: Hub and Spoke
A hub and spoke is a topically-connected set of 13+ pages. The spokes link back to the hub topic (and vice versa), generating a strong network of signals that show search engines that you are knowledgeable on all of these related topics. Includes SEO research prior to writing, professional copywriting & editing, SEO optimization of each piece, and interlinking between the pieces for maximum SEO impact.
Content Project: Mini Blog Package
A bite-sized content package! Get 5 blog posts that are optimized for your most-desired keywords or long-tail phrases. Creating top-of-funnel or mid-funnel content that directly responds to common queries is an effective way to rank for those terms and support your existing pages via internal linking.
Content Project: Key Page Review Package
For most sites, there is at least one section of the site that needs improvement in SEO optimization, content, or conversion rate optimization. Strategic improvements by a team of experts can deliver focused assistance. Get a comprehensive diagnostic of your most important pages so that they’re optimized for your business goals.
Content Project: SEO Content Iteration
Once a key page is published, how often do you go back and update it, check the links, and add to it? Content rankings often see bumps in impressions and views after they’ve been republished. This is the revamping of critical, traffic-driving web pages on a semi-annual basis, regardless of whether they were originally written by Intrepid or not. This service will ensure your top pages are kept fresh so they won’t risk losing ranking. The content will remain fresh, have recent publication dates, and be completely up-to-date.
Content Project: List of Most Impactful Blog Topics
Looking at a list of keywords can be daunting. After a content consultation with you, we will work with SEO specialists to identify the most impactful blog topics for your organization. In addition to identifying search terms for each blog topic, we will provide at least one “hook” — a way that your writers could approach the term in a way that’s interesting, readable, and will grab your audience’s attention and get the click.
Content Project: Internal Linking Recommendations
Internal Linking is often forgotten or only done with minimal effort—but it’s massively important. If you produce a regular cadence of new pages without a linking strategy, you could benefit from this service. Get help identifying which pages need more internal links leading to it to boost that page’s SEO value. Then get not only the pages that should link to it (and vice versa), but the exact wording and placement for those links.