On-page SEO
If you’re looking to rank higher in searches, it actually starts as a matter of hygiene.
On-page SEO involves systematic SEO hygiene and aims to optimize web pages by improving both the visible content and the HTML source code.
Touching on elements of content optimization as well as technical SEO, Intrepid will advise you closely on techniques surrounding meta data, headings structure, and internal linking.
Our On-page SEO Services
Data analysis
We start with basic metrics and build from there. Low pages-per-visit can be an indicator of poor internal linking and navigation practices, while a low average visit duration and high bounce rate can be an indicator that your content is failing to engage visitors.
We examine the many levers to pull that can ratchet up your site’s performance in the rankings.
Internal links
Internal linking deserves more attention–and for good reason. Internal links assist crawlers to navigate the website and its architecture, and they enable page authority to be distributed from one page to others throughout the site.
Interlinking also provides search algorithms with content clusters, which indicate context and hierarchy, saving Google some effort and potentially boosting your ranking
Schema
We know when and how to implement structured data for maximum impact on your SERP ranking. Schema is a structured data system that all search engines have agreed upon.
When implemented on a webpage, it helps search engines better understand its content, which can in turn improve search visibility and increase the likelihood of getting displayed in a rich snippet.
Core Web Vitals
There’s a reason they’re called Vitals. Core Web Vitals (CWV) are a set of metrics Google uses to assess site speed, responsiveness, and visual stability of a site.
In 2021, Google introduced these page experience factors as official ranking factors. We’ll guide you in how to monitor and optimize these essentials.
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On-page SEO success stories
126% Increase in non-brand position 1 rankings
1900% increase in non-branded clicks
876% increased organic clicks to Canadian site in 6 weeks
On-page SEO blog posts
The Importance of Striking-Distance Keywords
Striking-distance keywords are the phrases for which your site ranks between positions 9-30. They’re not bad, but they’re not on page 1, either. Find out why optimizing for these keywords is a key SEO tactic, and find out how to identify them.
E-E-A-T: What Is It & Why Does It Matter for SEO?
Curious about Google’s ranking magic? You should be. Explore how mastering E-E-A-T principles can skyrocket your site’s credibility and bring in more traffic.
The Power of SEO in Global Digital Marketing
Global companies need digital marketing tactics built for scale and multiple locales. Our Director of SEO Mags Sikora has extensive experience in this space and walks us through the trouble spots and specific considerations that are particular to multi-national companies.