Mags Sikora

Director of SEO

Mags Sikora, SEO Director at Intrepid Digital, has been an SEO professional for 18+ years, She’s previously run SEO programs for international brands including Expedia, Hotels.com, Avis, & NewLook.com. Most recently, Mags came to Intrepid after 4 years of running SEO strategy at dnata Emirates Group consisting of 6 B2C brands across 54 markets.

Blog posts

How to Use Google Preferred Sources to Strengthen AI Search Visibility

How to Use Google Preferred Sources to Strengthen AI Search Visibility

by Mags Sikora

/ August 17, 2026

Google’s Preferred Sources feature lets signed-in users choose the websites they want to see more often in Search, AI Overviews, and AI Mode. While it’s not a ranking factor, it offers ecommerce brands a new way to turn customer trust into a direct preference signal. This guide explains how Preferred Sources works, why it matters, and how brands can begin testing it across their owned channels.

Digital Shelf Optimization: Why it’s the Most Important Skill in Ecommerce Right Now

by Mags Sikora

/ March 17, 2026

Agentic commerce effectively changes the entry point to purchase. Everything from the first interaction with a product to purchase may now happen inside an AI system. Digital Shelf Optimisation is the practice of making sure your products are eligible, interpretable, competitive, and actionable in this new space—in other words, ready for the world of Agentic commerce.

ChatGPT Becomes a Shopping Channel: What Marketers Need to Know

by Mags Sikora

/ October 23, 2025

OpenAI just made ChatGPT a shopping platform. U.S. Etsy sellers can now sell directly in-chat, with Shopify next. For ecommerce marketers, this means fewer but higher-intent clicks and a new discovery channel. Here’s how to prepare your product feeds, schema, and analytics for AI-driven shopping.
How to Use Google Preferred Sources to Strengthen AI Search Visibility

How to Use Google Preferred Sources to Strengthen AI Search Visibility

Google’s Preferred Sources feature lets signed-in users choose the websites they want to see more often in Search, AI Overviews, and AI Mode. While it’s not a ranking factor, it offers ecommerce brands a new way to turn customer trust into a direct preference signal. This guide explains how Preferred Sources works, why it matters, and how brands can begin testing it across their owned channels.

Digital Shelf Optimization: Why it’s the Most Important Skill in Ecommerce Right Now

Agentic commerce effectively changes the entry point to purchase. Everything from the first interaction with a product to purchase may now happen inside an AI system. Digital Shelf Optimisation is the practice of making sure your products are eligible, interpretable, competitive, and actionable in this new space—in other words, ready for the world of Agentic commerce.

ChatGPT Becomes a Shopping Channel: What Marketers Need to Know

OpenAI just made ChatGPT a shopping platform. U.S. Etsy sellers can now sell directly in-chat, with Shopify next. For ecommerce marketers, this means fewer but higher-intent clicks and a new discovery channel. Here’s how to prepare your product feeds, schema, and analytics for AI-driven shopping.

The Power of SEO in Global Digital Marketing

Global companies need digital marketing tactics built for scale and multiple locales. Our Director of SEO Mags Sikora has extensive experience in this space and walks us through the trouble spots and specific considerations that are particular to multi-national companies.

Press releases

Webinars

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SEO for Shopify: How to Maximize Performance of Your Shopify Store

Intrepid's SEO experts explain common pitfalls of Shopify, solutions to technical challenges, optimizing product pages, and other tips to help your store succeed.

Presented by: Todd Herschberg, Intrepid SEO Expert
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