Michelle Sanchez

Director, Content Strategy

Michelle, Intrepid Digital’s Director, Content Strategy, is a Content Strategist and Editor with 13 years in content & messaging for both nonprofits and for-profits. Coming from a background in linguistics, Michelle enjoys making sure our clients’ identity on the page reflects the brand and engages the reader. Based in Minneapolis.

Blog posts

How to Use Internal Linking to Boost SEO, Rankings & Page Authority

by Michelle Sanchez

/ March 24, 2025

Internal linking in SEO is more than just connecting pages—it’s a powerful strategy to improve rankings, enhance user experience, and distribute page authority. In this guide, we break down internal linking best practices, anchor text strategies, and tips to optimize your site’s structure for better search performance. Start linking smarter today.
two hands writing using a keyboard

Five Tricks to Improve Your Marketing Writing (So More People Read It)

by Michelle Sanchez

/ July 26, 2024

If you’re trapped using writing habits that served you well in college but don’t translate to marketing writing, try these writing tips from our in-house Editor. Use these five tricks (with some wisdom from Stephen King thrown in) to write content that’s more engaging and keeps people reading.
what is google sge

What Do AI Overviews Mean for Search Results?

by Michelle Sanchez

/ June 21, 2024

Get an introduction to Google’s AI Overviews, the new interactive search feature that uses generative AI to provide answers to your queries directly in the SERP. Find out what this may mean for ads & organic listings in Google.

How to Use Internal Linking to Boost SEO, Rankings & Page Authority

Internal linking in SEO is more than just connecting pages—it’s a powerful strategy to improve rankings, enhance user experience, and distribute page authority. In this guide, we break down internal linking best practices, anchor text strategies, and tips to optimize your site’s structure for better search performance. Start linking smarter today.

two hands writing using a keyboard

Five Tricks to Improve Your Marketing Writing (So More People Read It)

If you’re trapped using writing habits that served you well in college but don’t translate to marketing writing, try these writing tips from our in-house Editor. Use these five tricks (with some wisdom from Stephen King thrown in) to write content that’s more engaging and keeps people reading.

what is google sge

What Do AI Overviews Mean for Search Results?

Get an introduction to Google’s AI Overviews, the new interactive search feature that uses generative AI to provide answers to your queries directly in the SERP. Find out what this may mean for ads & organic listings in Google.

SEO in Difficult Times

Is your company in a downturn? Cutting SEO budget may cost more in the long run than just preserving it. Instead, plan smartly. Use these SEO best practices to know how to cut back carefully.

ChatGPT and AI-Generated Content

AI chatbots like ChatGPT can be extremely useful to marketers, but how do they affect content marketing? Should we use ChatGPT for developing blog posts and other web pages? We look at the nuances of brand identity, advanced CRO strategy, and more.

Person using ChatGPT on laptop

The Risks and Benefits of ChatGPT for SEO Tasks

You’ve likely heard the buzz around tools like ChatGPT, GPT-4, and other LLMs (large language models). But what exactly are LLMs, and how can you use these AI-tools for SEO and content development? Let’s look closer at this intersection of technology and functionality.

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